Marketing Fail

Fancy New Bottle (right)

We’ve been buying Filippo Berio olive oil for years. Some say that’s an error, and there is much better olive oil to be had, but we’ve been happy. Now some bright spark in their marketing department has changed the bottle.

“Why is that bottle empty,” you might ask, “if it is new?” Excellent point. Let me demonstrate.

Here is the cupboard shelf where we keep the olive oil, with the old and new bottles. I had to decant the oil so that I could put it away. This is a solution for now, but as the bottle is actually plastic and not glass, I don’t know how long it will last. It is not a permanent fix.


Looks like we’ll have to finally make the switch to Napolina.