In Asda at Pilsworth, in the aisle next to the buttermilk, I noticed that they were selling cheese juice. Unusual, because they used to have an aisle labelled “foreign food” (including such exotic specialities as “spaghetti” that wasn’t in a tin with tomato sauce) and I would definitely class cheese juice as foreign. Probably needs refrigeration, though, and “foreign food” was dry or tinned.
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It's a play on words: "coded" as in written like a computer program, or "coded" as in only understandable to certain parties.