Stop “Reaching Out”

There’s a perfectly good English word available to use when you need to get information from a third party. It’s “ask”. Please stop “reaching out” instead. I’m exposed to this a lot on tech news sites, usually American. I even had it in an email yesterday, “I am reaching out to you to find out…”. It’s usually used in response to some bogus news story, where the author has “reached out” to the party in question for some feedback. Probably they just phoned the press agent.

While I’m ranting, there is an even more galling habit I see a lot in online journalism. It is the irritating imperative to “think”, usually parenthesised, which seems to be a way to avoid using “e.g.” or “i.e.” It’s hard to find examples, as Google can’t search for punctuation, but here’s one: “a fun little distraction .. before Disney Interactive reveals the real iOS (think iPad) app for the game.” And another: “combining raw film footage with animated characters (think Angry Birds in real life)”. I can’t quite explain (even to myself) why this annoys me – probably because it is a little bit patronising and has more than a whiff of dumbing-down. Thankfully this one has not (yet) reached any reputable reporting.

Unlike “super”, which is now everywhere. I remember reading a prediction (but annoyingly not where) that this was going to be the word of the moment for the coming year, and didn’t quite believe it. The last time I’d heard it used in conversation was by my Auntie Marie when I was but a teenager. Now every presenter is “super excited” about their next guest, or “super happy” to be talking to you and “super thrilled” that you can join them.

I’m super reaching out (think: asking) for you all to stop it.

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